Current Issue
Monthly Headlines, March/April 2008
Cover Story: NCBA Spotlights the Food Co-op Sector
Co-ops Remain in the Vanguard as Organic and Green Trends Spread
By Tim McGowan
Ever since organic products began arriving on supermarket shelves in the late 90s, observers
have wondered whether the increasing popularity oh healthy eating and environmental awareness
would erase an advantage long held by food co-ops. After all, cooperative pioneered the trend
toward healthier and more earth-friendly food choices.
Page Four: Cause-Related Marketing: The Rise of Strategic Philanthropy
By Steven Van Yoder
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related
marketing, an activity in which businesses join with charities or causes to market an image, product,
or service for mutual benefit.
ALSO...Meet the Candidates for the 2008 NCBA Board of Directors Election
NCBA's nominating committee has nominated seven candidates for five slots on the board of directors.
NCBA will announce election results at its Annual meeting in Washington, DC on Wednesday, April 30. See article for pictures and statements.
NCBA's 2007 Annual Report
NCBA provides its Annual Report, highlighting each department of NCBA and an
recap of their 2007 activities. Also included is a list of all NCBA members
and a statement from President and CEO Paul Hazen.
AND...NCBA's Cooperative Coach.
Lesson #2: How Cooperatives Need to Manage Talent From Four Generations at Work
By Jim Jenkins
A core challenge for cooperatives over the next decade will involve attracting and retaining a
skilled workforce as the labor market continues to tighten, technologyu continues to evolve and
fewer foreign students immigrate to America searching for opportunities.
Look for the May/June issue in early-June
To subscribe to CBJ or become a member of NCBA: Contact Member Services Associate Gabriel Rivin
by e-mail at GRivin@ncba.coop.
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