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Data Driven Value

July 16, 2019

7:00 p.m. CDT


Whether you are selling or buying feeder calves, there are more options for creating a data rich story around those calves today than ever before.  Join the webinar to hear from three leading programs about the services they offer to cattlemen around adding information and value to feeder cattle, and taking risk out of feeder cattle purchasing decisions for the feedyard. 

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Meet the Speakers



Chris Engel

Chris serves as the Director of Angus Link at the American Angus Association®. Although Chris didn’t grow up on a farm or ranch, he was drawn to agriculture from an early age. He credits his passion for the beef industry to those who have mentored him along the way—both in school and throughout his career. Chris received his Bachelor of Science degree in Animal and Veterinary Sciences from Clemson University. After graduating, he gained valuable experience in production while working on a diversified farming operation in South Carolina. Following his time there, he held a number of different positions in both the crop production and animal health industries. Prior to joining the Angus Association in April of 2018, Chris was the Marketing Manager for Merck Animal Health’s U.S. cattle vaccine portfolio. Since joining the Association, Chris has collaborated with numerous individuals within the Association, as well as members of allied industry organizations, to launch Angus Link — a program designed to deliver value to all sectors of the beef industry by better communicating genetic performance potential of feeder cattle from ranch to rail.





 Chip Kemp

Chris is the Director of American Simmental Association (ASA) and International Genetic Solutions (IGS) Commercial and Industry Operations.  His duties range from assisting progressive commercial producers with genetic awareness of crossbred cow herds to the development of new technologies that highlight the profit potential of genetic knowledge in the beef industry – regardless of breed type.  IGS is the largest beef genetic evaluation on the planet and provides multi-breed EPDs to those involved.  The awareness and data from this approach provide meaningful tools to all facets of the beef industry.  Prior to ASA, Chip was an instructor for 18 years at the University of Missouri.  In this role he was involved in classroom teaching, coaching of competitive livestock judging teams, oversight of internships, and coordination of a USDA approved meats processing facility.  Chip was also the founder of, an online resource for livestock evaluation videos and classroom aids.  He spent two years with the Beef Division of IBP, inc. in Amarillo, TX.  He grew up working for Gerloff Farms, an Angus and SimAngus seedstock operation based in Missouri, and is still involved with this program.  Chip and his wife Nicky, have two grown children and reside in Auxvasse, MO.




Jared Wareham

Jared is the General Manager of Top Dollar Angus. Jared is a self-proclaimed “ranch geek” that loves to learn the nuances of beef production systems coast to coast. Jared and his wife of 17 years, Jill, have three uniquely, wonderful daughters. Together, they manage a 100 head cowherd in west central Missouri.As General Manager of Top Dollar Angus, he works with a growing team of talented young professionals that are united by a collective vision and passion for delivering service and precision to customers within all segments of the beef industry through the verification of superior genetics. Wareham also enjoys writing thought-provoking pieces about the beef industry for Farm Journal Media with his “New Generation” column that appears in Drovers magazine, as well as, serving as a Director for the Farm Credit district that supports Missouri agriculturalists.  



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