It’s no secret that the sound of beef sizzling on the grill and smoky smells wafting through the air draws people for tailgating fun. Tailgating is a feast for the senses and beef is what brings people together to celebrate.
No matter what the sport, fans drop their tailgates and roll out the grills for pre-event food and fun. Staff from the National Cattlemen’s Beef Association, a contractor of the Beef Checkoff, recently came together to create a tailgating atmosphere, complete with trucks, grills and beef to capture the sights and sounds for state beef councils to use in their promotional efforts.
The NCBA office parking lot was transformed into tailgating headquarters. Cameras rolled while beef grilled, and frivolities ensued. The Beef. It’s What’s For Dinner. brand emblazoned across trucks, tables and tents made it clear that beef was the protein of choice at this tailgate party. A variety of still photos and video were captured for use in advertisements, social media and other promotions throughout the year.
“We were able to develop high quality creative assets utilizing limited resources because we used our own talent and equipment,” said Don Waite, NCBA’s senior executive director of Federation State Services. “This type of innovative activity is what the state/national partnership is all about.”
This is one example of how the Federation of State Beef Council’s state/national partnership helps to create assets that benefit all state beef councils. The images and video captured at the event can be used by states in their efforts to promote beef at the local level.