Make Plans to Attend Cattle Industry Education Experience in Houston

| October 11, 2021

CENTENNIAL, Colo. (Oct. 11, 2021) – The 29th annual Cattlemen’s College, sponsored by Zoetis, will be held Jan. 31-Feb. 1, 2022, and will kick off the 2022 Cattle Industry Convention & NCBA Trade Show in Houston. This premier education experience draws more than 1,000 people every year, and includes two days of learning, idea sharing and networking.

In addition to Monday’s “producer’s choice” sessions which provide a preview of Tuesday’s educational experience, hot topics such as global cattle industry trends and sustainability research will be featured. The Zoetis Demonstration Arena includes a live animal demonstration focusing on analyzing the physical and genetic traits of cattle. Monday concludes with an evening reception offering an opportunity for everyone to gather with friends and reconnect.

There will be 15 sessions and five educational tracks to choose from on Tuesday including business, herd health, nutrition, new tools and sustainability. The business-focused track will include several risk management sessions, and the new tools sessions will focus on the latest technology trends for genetics and grazing management. This year’s event includes cutting-edge topics and top industry leaders including a keynote speaker to wrap up Tuesday’s agenda.

Each year, the Cattlemen’s College agenda is developed based on feedback from producers, and their comments drive the program. Past attendees have indicated that “The biggest take away I found from attending Cattlemen’s College is that there is always a newer or better way of doing things,” while others learned that “The generation effect of the decisions we make today not only impact this year’s calf crop but the herd as whole for years to come."

With so much information presented, it is nearly impossible to experience all Cattlemen’s College has to offer in person. To make it easier to access content, all sessions will be recorded and available for registered attendees to watch at any time in the future. Registration begins Nov. 1, 2021. Look for the Education Package, which offers the best value. For more information, visit