NCBA's Annual Summer Business Meeting Commences
DENVER, CO (July 28, 2020) — The National Cattlemen’s Beef Association's (NCBA) Annual Summer Business Meeting began today in Denver, where more than 500 cattle producers, industry partners, and stakeholders gathered, both in-person and virtually, for policy development, education, and long-range planning.
“Summer Business Meeting is a perfect example of NCBA’s grassroots, member driven, policy-making process in action,” NCBA President Marty Smith said. “This event is about bringing producers together to learn, discuss, vote, and adopt policy positions for the next year. These are policies designed by and for America's cattle producers. I am proud to see that even with all of the challenges of 2020, we have had nearly 600 cattle producers join us in Denver.”
NCBA unveiled the Beef Industry’s Long Range Plan (LRP) during General Session, which includes industry priorities and the vision for promoting Beef, America’s premiere protein, over the next five years. Idaho rancher Kim Brackett and chair of the LRP Task Force, presented the new plan and NCBA’s Board of Directors will vote on the proposed plan at the Wednesday board meeting.
Summer Business Meeting will also feature important policy committee meetings like the Live Cattle Marketing Committee, which will consider several policies of importance to the industry.
“I’m honored and excited to be working with all our attendees and I want to thank everyone who has volunteered their time to make these next three days a success and engage in important conversations on the state of the beef industry,” Smith added.
Media can visit the virtual newsroom for Summer Business Meeting content.