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News Releases

Date: 1/29/2016

Title: Former Navy SEAL Headlines 2016 Cattle Industry Convention Second General Session

SAN DIEGO, CALIF. (January 29, 2016) – More than 3,000 attendees were enthralled at the second general session of the 2016 Cattle Industry Convention & NCBA Trade Show in San Diego, Calif.,  on Jan. 29 , where Rob O’Neill, a former SEAL, team leader and Naval senior chief petty officer, shared a riveting and inspiring message drawn on more than 400 combat missions across four theaters of war. O’Neill is a highly-decorated combat veteran who described through moving and emotional stories how the military’s best-of-the-best approach to strategic planning can succeed where mission failure is not an option.
O’Neill told the audience that training, communication and repetition were key to successful missions, and that good planning can only take you so far. “Life is what happens around you while you’re making the perfect plan,” he said. “Just keep moving forward, and never quit.”
According to NCBA President Philip Ellis, a Wyoming cattleman, Rob O’Neill’s comments at the second general session provided a great exclamation point for the industry at this convention. “We’re experiencing some volatile, unpredictable markets in the industry right now,” he said, “and we must never quit.”
In his opening comments at the session, NCBA President-Elect Tracy Brunner said that while there will always be challenges in the industry, we should feel secure in the knowledge that the industry is headed in the right direction. “What I am sure of is that the American cattle and beef industry is strong – stronger than we have ever been,” he said. “We are also focused on the future. We need to give a hand up to those young producers who can take us places that we’ve never been before.”
More than 6,700 cattle industry members are gathered in San Diego for the convention and trade show, which started Jan. 27 and will conclude with the NCBA board meeting on Jan. 30. The week began with the 23rd Annual Cattlemen’s College, an educational event that is famous for stimulating and thought-provoking sessions that help generate high returns for cattle operations. Almost 1,000 producers attended the informational sessions Jan. 26-27. Keynote speaker at the Cattlemen’s College was Robert Fraley, Ph.D., Monsanto executive vice president, who reviewed innovation and technology in agriculture.
The NCBA Trade Show wraps up today at 5 p.m., the largest and most lively industry trade show ever. More than 340 exhibitors shared their wares, services and ideas with attendees at the event on seven acres of convention center space, with energetic, packed and enthusiastic crowds every day.
One highlight of the convention was an once-in-a-lifetime exclusive event aboard the USS Midway, the longest serving Navy aircraft of the 20th century featuring a 4-acre flight deck and two enclosed hangers. Cattlemen and women relived 50 years of history touring historic aircraft, taking a ride in flight simulators, and learning from former Midway veterans that served as docents.
Friday night, Jan. 29, Martina McBride will entertain the convention attendees, sharing her many country hits. McBride has been a steady presence in the country Top 10 since 1993.

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Ed Frank
Senior Director
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Steven Johnson
Associate Director
Policy Communications