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News Releases

Date: 2/5/2020

Title: More than 1,000 Attend Cattlemen’s College in Run-Up to 2020 Cattle Industry Convention & NCBA Trade Show

Education recognized by attendees as key element to improving operations


San Antonio, Texas (Feb. 5, 2020) – More than 1,000 cattlemen and women took advantage of educational opportunities at the 27th annual Cattlemen’s College in San Antonio, Texas Feb. 4-5.

Held in conjunction with the Cattle Industry Convention & NCBA Trade Show Feb. 5-7, Cattlemen’s College is one of the cattle industry’s most in-depth and helpful educational events, helping cattle producers make their operations more efficient and successful. Since first established, Cattlemen’s College has been sponsored by Zoetis Animal Health.

A live demonstration, Taking the Mystery out of IVF, was presented the afternoon of Feb. 4, as were three Producers’ Choice sessions to provide attendees with opportunities to attend sessions they might otherwise miss. Building and Protecting Your Business – Estate and Succession Planning: Key Concepts for a Successful Transition, Here’s the Beef: Keeping Beef on the Plate, and Practical Nutrition Management – Nutrition Myths Busted were presented just prior to a Taste of Texas Cattlemen’s College Reception, sponsored by Certified Angus Beef.

Keynote speakers at the Opening Session Breakfast Feb. 5 were Wayne Morgan, PhD., corporate vice president and president of protein products and sustainability for Golden State Foods, and Tryon Wickersham, Ph.D., associate professor at Texas State University, who spoke on "Sustainable Beef: Beyond What's Possible."

During their presentation, Morgan and Wickersham outlined the progress the industry has made in addressing sustainability at all segments of the beef industry, stressing to those in the audience why the issue is important.

A Grab ‘n Go breakfast after the Feb. 5 General Session, along with a Beef Advocacy Coffee Chat, also sponsored by Certified Angus Beef.

Eighteen sessions in six Cattlemen’s College tracks followed the breakfast, featuring presentations from experts in a variety of important cattle industry topics. Sessions were concurrent, so attendees can view videos of missed sessions online in the coming weeks.

“Without question, our annual Cattlemen’s College has become the premier education event for U.S. cattlemen and women,” said Josh White, NCBA executive director of producer education. “The sessions with our knowledgeable presenters provide valuable, up-to-date insight for producers, who recognize education and information are key to success in their operations. Cattlemen’s College is paving the way to a brighter industry future for our industry.”

Videos from Cattlemen’s College will be available online following the 2020 Cattle Industry Convention & NCBA Trade Show. Those unable to attend any of the sessions in San Antonio will be able take advantage of this online option at www.ncba.org/cattlemenscollege.

 

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The National Cattlemen's Beef Association (NCBA) has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.

 



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