ECONOMIC PILLAR

To achieve industry-wide progress toward all sustainability goals, U.S. cattle producers must remain economically viable. The existence of a pro-producer business climate is imperative to ensure that cattle producers remain in business and continue to provide superior societal and conservation value. When evaluating strategies to increase value, we must recognize the difference between creating value and capturing value. Not only do we strive to grow the value of beef production in the United States, but also to ensure that cattle producers realize these gains.

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