The NCBA Federation of State Beef Councils Division oversees beef and beef product promotion, research, information and related activities financed by the Beef Checkoff and similar market development investments. It also functions as the Federation of 43 Qualified State Beef Councils and carries out the duties and responsibilities assigned to the Federation by the Beef Promotion and Research Act and Order. In this way, NCBA coordinates state-national efforts to build demand for beef.

The National Cattlemen's Beef Association (NCBA) is the national trade association representing U.S. cattle producers, with more than 25,000 individual members and several industry organization members. Together NCBA represents more than 175,000 cattle producers and feeders. NCBA works to advance the economic, political and social interests of the U.S. cattle business and to be an advocate for the cattle industry's policy positions and economic interests.

As family farmers and ranchers, cattlemen have a vested interest in protecting the environment. As responsive producers, they share an interest in meeting the needs of consumers worldwide by providing high-quality, nutritious beef, while setting higher quality and safety standards than those required by the government. As individual entrepreneurs, cattlemen raise livestock in more states than any other commodity, helping sustain a way of life in thousands of rural communities.

NCBA works to encourage the humane treatment of farm animals, the wise stewardship of natural resources and the implementation of good husbandry practices.