Chief Executive Officer

Colin Woodall

Colin Woodall is the Chief Executive Officer of the National Cattlemen’s Beef Association and leads the country’s oldest and largest national trade association for cattle producers in being the trusted voice and definitive leader of the beef industry.

Originally from Big Spring, Texas, Colin graduated from Texas A&M and then worked as a grain elevator manager and merchandiser for Cargill at several locations in western Kansas and the Oklahoma panhandle. After venturing to Washington, Colin took a job with U.S. Senator John Cornyn from Texas. He has been with NCBA since 2004 and served as the association’s Chief Lobbyist in Washington, D.C., for a decade. He is a founding member of the Government Relations Leadership Forum, a life member of the Houston Livestock Show and Rodeo, member of the Texas Aggie Corps of Cadets Association, the Agribusiness Club of Washington, D.C., the Washington Agricultural Roundtable, and is a past Chairman of the Board of Directors for the Agriculture Council of America. He also volunteers as a junior commercial steer show judge at the San Antonio Livestock Exposition.

Chief Financial Officer

Doug Evans

Doug Evans, CPA, is the Chief Financial Officer for the National Cattlemen’s Beef Association. He is responsible for all information technology, accounting and financial matters relating to the association, including budgeting, banking, cash management, auditing, and management of the accounting and IT staff. He also monitors financial activities related to service contracts between NCBA and various entities.

Doug has solid experience in strategic planning, mergers and acquisitions, operations, management, finance, accounting and administration. Before joining NCBA he was corporate controller for New Global Telecom in Golden, Colo., and prior to that served for 17 years in similar positions with a number of firms, including three food companies. Doug received his Bachelor of Business Administration in accounting from Texas Tech University in 1989, and is a member of the American Institute of Certified Public Accountants.

Born and raised in Hereford, Tex., Doug has hands-on experience working in feeding and packing operations. He and his wife, Karen, have three children, Chandler, Carson and Ella.

Senior Vice President of Federation Services

Todd Johnson

Todd Johnson is Senior Vice President of the Federation Services department for the National Cattlemen’s Beef Association. In this role Todd oversees services provided to state beef councils. He joined the NCBA team in December 2009.

Prior to working at NCBA, Todd was on staff at the American Hereford Association, Kansas Livestock Association and last served as the Executive Director of the Kansas Beef Council. He was raised on a diversified farming and cattle business that includes a commercial cow herd and backgrounding feedlot in Central Kansas near Marquette. His parents, brother, sister-in-law and nephew are all engaged full-time in the family business.

Todd is a 1994 graduate of Kansas State University, obtaining a degree in Agricultural Economics with an Animal Science Option. Todd and his wife, Mandy, live in Highlands Ranch, Colorado.

Senior Vice President of Membership & Communications 

John Robinson

John Robinson is Senior Vice President of Membership and Communications for the National Cattlemen’s Beef Association (NCBA). In his role, he oversees the membership team, which manages relationships with state cattlemen’s associations and individual members. He and his team are also responsible for policy and media communications for the organization. His team oversees strategy and communications for multiple national and regional initiatives. In addition, he also oversees NCBA’s media properties which include a combination of weekly television broadcasts in addition to print, web, social media and mobile applications. The Organizational and Policy Communications efforts for NCBA reach a broad audience numbering more than 2 million producers and stakeholders each month.

John has significant experience in issues and crisis management, along with spokesperson development and influencer engagement. His background also includes extensive project management and marketing experience. He is a native of Washington state and earned a degree from Washington State University. He currently resides on his family’s ranch in Black Forest, Colorado.

Senior Vice President of Global Marketing & Research

Jennifer Nealson

Jennifer Nealson is the Senior Vice President of Global Marketing and Research, and directs NCBA's scientific affairs, marketing, culinary and supply chain efforts. In this role, she oversees one of the nation’s most recognized brands, Beef. It’s What’s For Dinner, and leads the strategy to drive demand for beef that integrates the national efforts with the Federation of State Beef Councils. 

Prior to joining NCBA in 2021, Jennifer was the Chief Marketing Officer with a broad range of companies - from fintech to non-profits to private equity. Before joining NCBA in 2021, she was the CEO of a boutique consulting firm specializing in middle-market growth strategy. Jennifer has a Bachelor of Science from the University of Nebraska in Organizational Communications and a Certificate in Finance from the University of Colorado. 

Jennifer was named Outstanding Woman in Business by the Denver Business Journal and was honored as one of the Top 25 Most Powerful Women by the Colorado Women’s Chamber of Commerce. She enjoys being involved in the Denver community and currently serves as a member of the Vectra Bank board and an executive officer of the Civic Center Conservancy. She has held past board positions with Denver’s Visitors Bureau and the Chamber of Commerce, among others. 

Executive Director of Compliance

Eric Moore

Eric serves as the Executive Director of Compliance in the Denver office of NCBA. He ensures programs, policies and practices, and all associated activities are in compliance with the requirements of NCBA’s funding sources as well as internal requirements.

Eric did not grow up in the agriculture industry, but he gained experience in association management with his work at USA Cycling and the United States Olympic Committee. He gained his compliance experience in the healthcare software industry where he oversaw Sarbanes Oxley testing and various compliance functions for publicly-traded companies.

Eric lives in a 100-year-old home that has historical designation in Littleton, CO.  Maintaining, updating, and repairing the home keeps him quite busy. But, Eric's true passion is chasing trout on the majestic rivers in the West along with some simple downtime at his fly-tying bench.

“A wise man told me once, ‘It’s not how many fish you catch, it’s where the fly fishing takes you in life’” -Michael Yelton

Vice President of Government Affairs

Ethan Lane

Ethan Lane is the Vice President of Government Affairs at the National Cattlemen’s Beef Association. Ethan is a 5th generation Arizonan with more than 20 years of experience in natural resources, land use issues, and advocacy on behalf of the cattle industry.

Prior to his role as the Vice President of Government Affairs, Ethan was the Executive Director for the Public Lands Council and Senior Executive Director of the NCBA Federal Lands portfolio. Before joining PLC and NCBA, Ethan operated a consulting firm where he worked on multiple high profile political campaigns and advised a variety of private companies and industries on regulatory and legislative issues impacting their businesses.

Prior to moving to Washington, Ethan spent ten years helping to grow and manage a large real estate and ranch portfolio Arizona. His diverse background gives him a unique perspective on the challenges producers face on a daily basis.

Vice President of Human Resources & Culture

Jennifer Darmofal

Jennifer serves as the Vice President of Human Resources and Culture for the National Cattlemen’s Beef Association. With over 28 years of experience in Human Resources, she is charged with creating a world class workplace culture that supports the mission of the organization. In addition, her position carries the responsibility to foster empathy, collaboration, and flexibility within our organization while encouraging innovation, stabilizing the organization during disruption, and ensuring we adapt quickly to sudden new challenges faced by the organization and its team members. She serves as talent and human capital counsel to the CEO, senior staff, officers, team members, producer leaders, state partners and industry stakeholders.

She grew up in the ranching community of Jordan, Montana where she developed a love for the cattle industry and its people. Some of her best memories are of wagon rides and long cattle drives with family who were also influential in western art.

Jennifer has a Master of Science from Regis University in Psychology. She lives in Westminster, CO with her husband, Joe. They have four children, Skyler (2003-2008), Christa, Cooper, Marley and their dog Chewbecca.

"As individuals, we have limited resources... aid in keeping the "wolves" such as government, environmental and radical groups, off of our door steps. NCBA is there every day protecting our industry."

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Mark Spurgin
Nebraska Rancher