RENO, Nev. (July 25, 2022) – More than 600 cattle industry leaders are attending the Summer Business Meeting in Reno this week to provide direction for important industry programs. The event includes meetings of cattlemen and women representing the National Cattlemen’s Beef Association (NCBA), Cattlemen’s Beef Promotion and Research Board (CBB), American National CattleWomen and National Cattlemen’s Foundation.
“These meetings give us the opportunity to engage with one another, hear about challenges in different parts of the country, and to find things we all have in common,” said NCBA President Don Schiefelbein. “I appreciate the time and effort producers commit to coming together and strengthening our industry.”
Producers attending policy and Beef Checkoff committee meetings discuss current developments, work on initiatives developed at Convention and make plans for the upcoming fiscal year. Regional meetings give producers the opportunity to discuss regional issues impacting their operations.
In addition to business meetings, the General Session on Tuesday will feature two Sam’s Club executives sharing their experiences and knowledge working on the consumer-facing side of the beef industry. Later in the day, the always popular Checkoff Highlights Session will showcase the Checkoff-funded programs that are driving consumer beef demand.
On Tuesday evening, the 2021 Environmental Stewardship Award Program (ESAP) national winner will be announced, and regional winners will be recognized. ESAP, one of the most prestigious awards in the beef cattle industry, recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses.
On Wednesday there will be a Cattle Industry Policy, Trends & Trade Outlook session with experts and policy makers providing information about what to expect in the second half of 2022 to help operations prepare for the future. The event concludes Wednesday evening with CBB and NCBA board meetings.
The next time cattle producers gather to conduct business will be at the 2023 Cattle Industry Convention & NCBA Trade Show, February 1-3, in New Orleans. For more information about Summer Business Meeting and the annual convention, visit www.ncba.org.