Beef is bringing people together this holiday season as families and friends gather around the table to reflect on fond memories and create new ones. In addition to being the centerpiece of holiday dinners, beef is the perfect ingredient for side dishes, brunch favorites and appetizers. 

The National Cattlemen’s Beef Association, a contractor of the Beef Checkoff, is decking the halls and sharing beef’s taste, nutritional benefits and versatility with consumers from coast to coast. Whether families are enjoying the sound of waves crashing on the beach or listening to a crackling fire in a cozy home on a snowy night, beef adds something special to every gathering. 

Social media will be a primary driver of beef’s message with engaging posts on Facebook, Instagram, Pinterest and TikTok, along with digital and audio advertising on Google, YouTube, Spotify and SiriusXM. A 12 Days of Holidays sweepstakes will encourage followers to join the holiday fun and new recipes including Cheesy Beef Artichoke Dip and Steak Crostini with Horseradish Whip are sure to add to the holiday festivities. 

Influencers will be hard at work sharing beef recipes and cooking tips with their followers. And beef will be featured through e-commerce ads on national retail partner websites and apps encouraging shoppers to add beef to their online carts. 

The Beef Checkoff is also reaching out to nutrition influencers, including registered dietitians, by sending a holiday mailer featuring heart-healthy recipes and kitchen tools to showcase beef’s role in a healthy lifestyle even during holiday celebrations. 

Even Tony Romo will be at the table with his Holiday Playbook, helping take the beef game to the next level. From quick-and-easy weeknight meals and comfort classics to tried-and-true holiday dinners and leftover inspirations, delicious beef recipes for every occasion are available at www.BeefItsWhatsForDinner.com. 

Whether an intimate dinner for two or a large party, beef is helping family and friends make new memories this holiday season.