For more than 60 years, grassroots producer engagement has driven the demand for beef through the Federation of State Beef Councils. States voluntarily invest in the Federation to build beef demand by inspiring, unifying and supporting an effective and coordinated state and national Checkoff partnership. Ultimately, it is cattle producers from coast to coast who direct the Federation’s work, and we celebrate their dedication. These are the “Faces of the Federation.” 

Duff George, Federation Director
Mayfield Farm, Carlisle, Pennsylvania

Duff George and his wife, Beverly, own and operate a commercial Angus farm in Carlisle, Pennsylvania. While he grew up in agriculture in a multi-generational family greenhouse and horticulture business, George is a first-generation cattle producer. He attended Penn State University, majored in animal science and has spent his career in the livestock industry. George is the former chair of the Pennsylvania Beef Council, a board member of the Pennsylvania Cattlemen’s Association and currently serves as a Federation director on the Safety & Product Innovation Committee. George’s passion for the industry drives his commitment to serving as a volunteer leader. 

How does the Federation of State Beef Councils impact the beef industry?
It is important that producers have a voice into Checkoff-funded programs both at the state and national levels. When cattle producers come together, we bring different backgrounds and experience from all parts of the country. I believe we enhance the Checkoff program through the variety of personal and professional perspectives. The value of the Federation is assembling a group of cattle producers selected by their individual states, so we help build consumer trust and increase beef demand.

What are some of the benefits of investing in the Federation?
Pennsylvania has a large consumer population, and while our cattle numbers are growing, resources are limited. Utilizing Federation services helps us reach more consumers throughout the state and across the Northeast. We regularly use the Federation’s Creative Services team to develop the materials we use in our promotional efforts and beef campaigns. The Federation also provides networking opportunities for all of us as state directors. I believe it's through that networking that we learn from each other and help our individual states increase beef demand.

Why do you think the Federation continues to be vital?
The Federation represents cattle producers across the country. We all raise cattle, but we may raise them differently due to geography and environment. As Federation members, we bring that perspective to the meetings and provide input on committees, enhancing the value of the Checkoff program.  

What is the most important message you’d like to share about the Federation?
When attending meetings in Pennsylvania and talking to producers, I tell them that they have a voice through each of the state beef councils. We all have input on the committees. I tell them that their Checkoff dollars are being utilized wisely and overseen by cattlemen and women across the country. I believe in the Beef Checkoff, and that’s why I serve. We are making a difference by growing beef demand and building consumer trust.

Watch the Faces of the Federation series on Cattlemen to Cattlemen here.