Houston to Host Largest NCBA Trade Show Ever

| January 4, 2022

Nearly 10 Acres of Exhibitors, Displays and Educational Experiences

CENTENNIAL, Colo. (Jan. 4, 2022) – The NCBA Trade Show held during the 2022 Cattle Industry Convention will be the largest ever, encompassing nearly 10 acres of exhibitors, displays and educational experiences all under one roof. Make plans to attend this year’s event in Houston, Texas, Feb. 1-3.

The NCBA Trade Show offers attendees opportunities to network, learn, shop, dine and connect with friends, both old and new. It is a solutions center featuring more than 350 exhibitors that can help producers with animal health products, equipment, irrigation technology, software, trailers and so much more. In addition to finding the right product or service to solve any problem, there are a variety of educational opportunities within the show.

New this year is RanchHOW, a hands-on workshop offering a unique way to learn and network with attendees and exhibitors. Learning Lounge sessions offer valuable educational tips where busy attendees can enjoy informal face-to-face talks right on the trade show floor. The popular Stockmanship & Stewardship Demonstration Arena returns with stockmanship experts Dr. Ron Gill, Dean Fish and Curt Pate providing low-stress cattle handling demonstrations, Beef Quality Assurance educational sessions, industry updates and facility design sessions.

Back by popular demand is the Chutes and Scales Showdown where producers can watch cattle run through chutes, side-by-side, then get hands-on experience with the equipment. This is an opportunity to get up close and personal with some of the top manufacturers in the industry, learn about new technology on both manual and hydraulic chutes and find the right piece of equipment to fit your ranch needs.

The trade show experience continues each afternoon with daily receptions. Networking activities such as the Whiskey Tasting reception on Wednesday and Pups & Suds Yappy Hour on Thursday extend the trade show into the evenings. If you are looking for a refreshing beverage and a little puppy love, this is the place to be.

“Whether you are interested in shopping, learning or networking, the NCBA Trade Show offers something for everyone,” said Kristin Torres, NCBA executive director for meetings and events. “Be sure to spend some time at the trade show to experience something you’ll never forget.”

A variety of registration options are available including trade show only and single day tickets, which include show access, lunch, receptions and educational activities. For more information and to register and reserve housing, visit convention.ncba.org