“In January 2021, we set out to establish a set of sustainability goals that would inspire progress within the U.S. cattle production community. These goals are producer-focused and science-based. We know that U.S. beef is the most sustainable in the world, and that we’ll only continue to improve. It’s time to carry that message to the rest of the world.”
– Marty Smith, Past President, Sustainability Goals Task Force Chairman, National Cattlemen’s Beef Association
CARE FOR OUR ANIMALS & LAND
SOCIAL GOAL
Enhance trust in cattle producers as responsible stewards of their animals and resources by expanding educational opportunities in animal care and handling programs to further improve animal well-being.
CARE FOR OUR PEOPLE
SOCIAL GOAL
Continuously improve our industry’s workforce safety and well-being.
CARE FOR OUR PLANET
ENVIRONMENTAL GOAL
Demonstrate the climate neutrality of U.S. cattle production by 2040.
BUILD OUR RESILIENCY
ECONOMIC GOAL
Create and enhance opportunities that result in a quantifiable increase in producer profitability and economic sustainability by 2025.